You have a big, bold idea but no clarity on how or where to start, or whether it can even become a reality. Maybe you want to make a difference, but think you lack ideas. Allegra Stein says that’s not true. We all have ideas, but we need to pay attention and give them ‘air’, for starters. And it’s normal to be afraid because big ideas are TERREXCITIFYING! She’s acted on a lot of big bold ideas herself and has created a unique process to help others take action on their big ideas. Listen in to hear more about the 100 Ideas Project.
Allegra also recommends Big Magic, by Elizabeth Gilbert: https://amzn.to/2BcHnEQ
Find other episodes at https://schoolofconnection.com/podcast
Rana Olk (Host): Hello, everyone. It is really good to have you here and I mean that. Me and my team are still figuring some things out about how to make this the best experience for you. I have a lot of fun talking to people and I’m never shy about approaching them or asking questions and I am really genuinely curious and interested in others. But guess what, Y’all, this podcasting business, it involves a whole different set of skills coming to find out. So we are only getting better and better and if you’re here already and joining this journey with me, I just want you to know I really do appreciate you. So it’s awesome to have you here. Thankfully, we don’t have any shortage of guests that I’m so excited to talk to and learn from and bring to you for inspiration. And today, finally, Allegra Stein is here. It’s her turn so she is dedicated to – I’m just going to make it a short blurb because she’s going to explain so much and tell us so much about herself and inspire you today. She’s dedicated to bringing new ideas to life and she has a really unique way of approaching this. So without further ado, Allegra, welcome. Thank you for being here.
Allegra Stein: Thank you so much for having me. I’m really excited about this conversation today.
Rana Olk (Host): Me too. So okay, I have to ask the first thing I have to ask before we get into the nitty-gritty and all this idea business. How did you get the name, Allegra? That is so different.
Allegra Stein: It’s just a name my mother picked out for me. I think the story is that when she was pregnant with my older brother, she was in a play and her character name was Allegra and she just remembered it and held on to it. She was a piano player and so was my grandmother and great-grandmother. So there is a musical connection to it.
Rana Olk (Host): I love that. I love it. I’ve never met anybody named Allegra. Have you met anybody else named Allegra?
Allegra Stein: I have.
Rana Olk (Host): You have, okay.
Allegra Stein: I met a couple.
Rana Olk (Host): Okay. So any Allegra out there that might be listening here’s another one.
Allegra Stein: Yeah.
Rana Olk (Host): Okay. So, Allegra, I did the brief introduction but why don’t you tell us what you do?
Allegra Stein: What do I do? I stand for the ideas. My favorite moment is when someone says to me that thing that they really want to do. Like, “What I really want to do is,” and then they kind of let it out almost like it’s a secret sometimes. Or maybe it’s not such a secret but they’ve just been thinking about it for a long time and they’re really ready to start doing something with it. So the work that I do really is around activating ideas. And through activating ideas, all of that then changes and transforms the person that I’m working with. So I love the people that I work with and I love the ideas that they bring to the table. And yeah, this coming year, that’s really what my commitment is. It’s activating a hundred new ideas through the different coaching partnerships that I have that I’m happy to tell you more about if you’re interested.
Rana Olk (Host): Of course, yes. We’re interested.
Allegra Stein: Yeah. Just because I think it’s fun for people to say yes to things and to honor the ideas that come to us.
Rana Olk (Host): Well, what I like about this is there are people out there. You guys, if you’re listening, I know that there are so many ideas out there and yet they’re languishing because we have an idea sometimes. You get this burst of inspiration right and you have this idea and you think, “Oh, wouldn’t it be cool if I did XYZ?”
Allegra Stein: Yeah.
Rana Olk (Host): And before you even explore how I can do it, you think, “Oh, that’s not going to work. I’m so busy. I’m doing this, that or the other,” and you get caught up in the minutiae of daily life and pretty soon that idea is forgotten. So tell us how you help people overcome that, for example. Is there a way to overcome that?
Allegra Stein: I mean there are lots of different – yeah, I mean I approach – when someone says to me, “All right. I’m ready,” that’s usually the energy that comes into my coaching partnerships is those who get the greatest value and the greatest transformation out of our work together are the ones who are like, “All right. I can’t not do this. This is super important. It’s moved to a place of must but I’m just feeling stuck. I’m feeling like I’m unclear.” There tends to be a lot overwhelm, a lot of fear, lack of clarity like, “I don’t know how to do this. It feels too big.” But there is this general kind of from the heart energy of, “But I want to kickstart this thing.” So the coaching partnerships that I work in to really get these ideas activated are called whiteboard sessions. And whiteboard sessions are one-week unlimited coaching partnerships for an entire week that get things going. And at the beginning of those weeks together is a two-hour coaching session and it’s during that coaching session, and it’s different for every person, that we really kind of give the person and their idea the space to slow down, to kind of get all of the stuff that’s inside-out to look at it, to figure out what’s in the way, what next steps could be. It’s almost like a deep breath and a moment of, “Oh, this is actually more possible than I thought to get this started.”
Rana Olk (Host): It seems like a giving permission almost to somebody to —
Allegra Stein: Yeah, that’s a piece of it.
Rana Olk (Host): — go all out and put it all out there and then you help them sort it out.
Allegra Stein: It’s not I help them sort it. I like to think that I create the space and the questions for them to sort it out and to see that clarity.
Rana Olk (Host): Perfect. I have a question, Allegra. Because I love the whiteboard sessions and we can talk a little bit more about that. Actually, I have so many questions to you but one thing I’m really curious about is that for example, I had an idea 20 years ago and it would keep bothering me over the years that I really want to do this someday, maybe someday I’ll get to do this. And so here I am from 1997 to 2018, I finally launch my idea and we’re not here to talk about me but how does somebody who’s out there listening right now who has an idea, how do you inspire them? What can we tell them to make them not delay?
Allegra Stein: Oh.
Rana Olk (Host): What does that look like? What is it that has to happen where somebody can say, “Ah, let me just explore this now instead of waiting forever”?
Allegra Stein: You know what, I don’t think that that’s within our power. That it’s not our role to make people move any faster than they’re ready to move. It’s a very personal process. I think you launched at the moment you were meant to launch. And the idea that, “Oh, I should have done it 20 years ago,”like, no, you did it at the exact right moment that you did it. Why look back on that as like, “Oh, man”? No. All the decisions you made, all the waiting you did, it was just like a period or marinating and soaking and that idea – I don’t know if you’ve read Big Magic by Elizabeth Gilbert. It’s a beautiful book and she talks a lot about ideas, where they come from. And one of the things she shares which really stuck with me is that ideas don’t come from us, they come through us.That they’re out there.That ideas are just out there looking for people to bring them to life, to say yes. Like, “Okay. Yeah, I’ll do something with you.” And clearly, the idea that you had, that you started taking action on more, I don’t know, actively, more deliberately, more out in the world, really wanted you because it didn’t go anywhere and it kept coming back over 20 years and the timing just wasn’t – if it had been the right time, you would have done something about it then.
So for anyone listening, you’ll know when the moment is right. And for the clients who come to me, it tends to be like in those moments just before the moment when they’re like, “All right. I’m feeling pretty ready to do this.” A client said to me the other day we had a whiteboard session, she’s like, “Wow. Before this conversation, I thought I was ready but now that we’ve had like now I’m really ready.” It was almost like pushing that idea over the mountain top to get it rolling. I hope that answers your question. It was a bit roundabout.
Rana Olk (Host): Oh, God, no.
Allegra Stein: But the timing is perfect, whenever it is.
Rana Olk (Host): I couldn’t have scripted it better. That is also my belief. But this is a question that people are going to have, right? “But I have this idea” and “Why do we have to wait” and “When do I know it’s the right time” and “What if it’s stupid now but maybe this idea isn’t leaving me alone”? So I feel the same way. I feel like the reason I didn’t take action on this idea of having 100 deep conversations with strangers until I did was because the timing now is right. The universe is ready for it. The world is ready for it and I feel blessed that it didn’t leave me alone. And I feel like, yeah, it was my idea. And so I’m so glad you as the expert articulated that because I hope that will inspire people to know that whatever ideas you’re having and if there’s something holding you back, that you’ll know when it’s time because you do get to that point where you feel like, “I can’t not do this anymore,” and suddenly anything else you thought was important goes by the wayside, so that you quit this idea that won’t leave you alone into action. Does that sound right based on the sessions you’ve done that people say? Like you said, I can’t not do this anymore. I have to do it.
Allegra Stein: Yeah. I mean there’s definitely – the picture that I use and I know we’re just in audio today but I imagine a mountain and the clients who get the most value out of the work that I do in particular are kind of getting close to the top of it with their idea, right? If the bottom is where they’re like, “Oh, I have this idea,” there’s a lot of sometimes thinking and processing. There’s no timeline to it. I mean sometimes someone has an idea and they’re in action immediately. But sometimes as in your case, it’s like it hits you and then it takes a while. It’s like a slow build and a slow burn. And for me and for the whiteboard sessions in particular, it’s a week of coaching but the value doesn’t come from me. The value comes from the client and what she decides to do during that week, the actions she decides to take knowing that she has me on her team to be there and to support and to help and to guide and to coach as needed as she starts doing. So it’s like the idea’s almost at the very top and the whiteboard session, I call it – I use the phrase “it activates ideas” which comes from a scientific term called activation energy. It’s like the minimum amount of energy that’s required to get a reaction started. It looks like a sign curve. It goes up and it comes down, and activation energy is where it hits the very, very top. And once you get to that peak, once you get to that moment, it’s like, “All right. We’re going. Things are starting.”
Rana Olk (Host): Easy-peasy.
Allegra Stein: It’s not easy. It just it’s started. It’s activated. It’s in motion. And that’s really what I want to make happen. I want to get more ideas in motion.
Rana Olk (Host): I have to ask you. How did you think of doing this? What was your inspiration?
Allegra Stein: It was an idea I had. I’ve been running whiteboard sessions at the beginning of the year. Whiteboard sessions was an idea that I had in February and I was like, “Well, maybe I’ll give it a shot,” so I put the idea out there. I reached out to a couple of people and offered them spots. I ran it a couple of times. It really started to prove itself as a model and as a tool that could be used to kind of get people out of stuckness and into trying and experimenting and doing something with their idea. And I don’t know when it was but at some point, I thought, “Gosh. Wouldn’t it be cool to do 100 ideas in a year?” I’d love to activate 100 ideas in one year. That feels really scary, 100 whiteboard sessions. I worked with people too in longer term coaching partnerships so ideas come out of my coaching partnerships as well. So it’s 100 ideas through whiteboard sessions and coaching partnerships. But whiteboard sessions, it’s really where even the partnerships begin. Usually start with this week of unlimited coaching support around the thing that a person really just wants to make happen.
Rana Olk (Host): So how does this change the world?
Allegra Stein: How does this change the world?
Rana Olk (Host): Yes. Tell me.
Allegra Stein: It gets people doing a thing that they’d only been thinking about. And through the doing and through the action – I call it the ripple effect, you know. Other people see them doing this really cool thing and I think, “Well, shoot. I want to do something really neat and cool.” And so it’s almost like a little – I use fire a lot as a metaphor in campfires and I think about it as like blowing fresh air on a little spark, you know. And it sometimes just takes that little breath of fresh air for that flame to suddenly erupt and just be alive with energy and then that energy transfers to other people and it just spreads out and like who – like I said, I just love when someone has an idea that comes from their heart. And if I can play a role in helping them say yes to that and get started on that and activating that in some way, it fans the flames. Who doesn’t want to be living in a world where people are saying yes more to really make creative, inspired, heartfelt projects?
Rana Olk (Host): Yeah. And you were part of the foundation of it coming to life. It’s not even in one field then. You get to be part in a lot of different ideas coming to life.
Allegra Stein: Yeah.
Rana Olk (Host): And I think people maybe don’t think about that. We’re not trained to think about it like this but when I pay attention and I look at even this silly coffee cup that I’m looking at or paper or – everything was once an idea in someone’s mind before we saw it. So every movement, every book, everything we see, right?
Allegra Stein: Yeah.
Rana Olk (Host): But we’d like to see your ideas come to life, basically. Or not your ideas, other people’s ideas come to life and say I played a part in that.
Allegra Stein: That’s right. And it’s a chance for me. I mean the selfish reason is I get to live kind of vicariously through people. In my lifetime, I wouldn’t be able to – I mean I guess I could if I really committed to it – but the more ideas that I help activate, the more I’m like, “Okay. There’s no way I could do all of these by myself.” I couldn’t start a flower farm and leave on a two-month road trip by myself and open up a crystal shop and start a movement towards women’s health. All those things, I can’t personally do but I get to really enjoy this variety of just adventure and discovery and growth and new things happening that’s very rewarding.
Rana Olk (Host): You’ve been a coach for quite a few years, even before you started these whiteboard sessions.
Allegra Stein: Yeah.
Rana Olk (Host): What has changed in you since you started doing these whiteboard sessions, anything?
Allegra Stein: What has changed in me since I started doing whiteboard sessions? Whiteboard sessions are a weeklong coaching partnership. Before I was doing that, really, the only way that I was working with people was in longer term coaching partnerships. And it was either that or kind of nothing. I would host some workshops here and there. I did a retreat last year which was amazing. But for the most part, I just had this one way of working with people and it was either that or nothing. And what’s been beautiful about the whiteboard session is realizing how much impact, even just a short window of time you can have. Now, some whiteboard session clients want to continue the work that they began, right? It’s kind of a taster, like an appetizer. Like, “Wow. Look what we did with just one week together. Imagine if we continue this now over a period of months.” And that’s always incredibly exciting too. But I also just so deeply believe in when it’s the right fit. And that’s important, when it’s the right fit, that just this two-hour conversation, this week of coaching together, the follow-up conversation that we have really can activate ideas. It’s been really beautiful to watch.
Rana Olk (Host): So you’re a catalyst in a way.
Allegra Stein: Yeah.
Rana Olk (Host): Okay.
Allegra Stein: I don’t know if I’m a catalyst but the space that happens between the client and I becomes a space of a catalyst, yeah.
Rana Olk (Host): What is the most surprising idea you’ve had come to you or if you’re even allowed to say. I know that there’s confidentiality and all that but I’m assuming that people who come to you with certain ideas, they want those ideas to spread. Is there any fun interesting idea that came to you that you can talk about?
Allegra Stein: Sure. I mean, two or three come to mind that really jumped out at me because they were things that my clients wanted to do that were almost completely opposite of what they were currently doing, right.
Rana Olk (Host): Interesting.
Allegra Stein : They were like, they had been on one path and they were on a certain trajectory and things were going great and were smooth and comfortable but underneath it, they had this secret – not secret as in like no one can know about it but just like, “Oh, I don’t know,” this thing that felt very big and powerful and like this big change and this big shift. So again, there was a moment where a client and I were talking and she had been very successful on one path and she said, “You know, what I really want to do is start a flower farm.” I was like, “What? Okay. Let’s do that.” Or another client came to me and again, she was in a period of transition in her life and she’s like, “Well, what I’ve always wanted to do is go on a two-month solo RV trip across the country.” And I’m just like, “Yes. Why not?” That’s, I think, a spirit that I bring into things that a lot of people maybe don’t feel within themselves. That spirit of like, why not? Why not get started? Why not activated that? Let’s just activate it. Who knows what’s going to happen? Let’s just get started. So those moments, I don’t know how to describe them because – and I’ve struggled with this because there’s no rule book about what makes an idea that would be fun to work on. I was trying to describe it the other day to someone and she said, “Oh, they come from the heart.” So some ideas look like doing something. Some ideas look like a different way as being, that it’s a more of a reflective, “I want to stop working on the weekends. I want to figure out how to slow down during my day.” There is something in the energy between me and the person who I’m talking to that, I don’t know, I just feel it.
Rana Olk (Host): You have to experience it to –
Allegra Stein: Experience it, and when someone is willing to trust the space and have to kind of say the thing, then I can kind of follow in and I’m able to see their idea without their fear. I’m able to kind of imagine it coming to life or at least getting started without that veil of stories and expectation and what ifs that we all operate within when we’re working on our own stuff.
Rana Olk (Host): Have you ever had an idea that you were afraid to take action on?
Allegra Stein: Yeah, I’m in the middle of it. The 100 Ideas Project terrixcitifies me. It’s one of my words.
Rana Olk (Host): Okay. Wait a minute. Explain terrixcitify.
Allegra Stein: Just terrixcitified is that feeling of being terrified and excited at the same time.
Rana Olk (Host) : At the same time.
Allegra Stein: So I call it terrixcitified and I even just today, I’m struggling with actions to take and getting in my own head and what if and what if –
Rana Olk (Host): What terrifies you about the 100 Ideas Project? I’m curious.
Allegra Stein: I don’t know.
Rana Olk (Host): Is it the commitment part?
Allegra Stein: No. I just want it to work. I want it to happen. I’m so excited about it and I think that’s common when someone has something that they want and that they’re inspired by. There’s that fear of like, what if it doesn’t work out? What if it doesn’t happen the way I think it’s going to happen? But again, that’s just fear kind of taking over the wheel and saying, “All right. Let’s just not go for it in the first place.” So I’m excited about my own idea. And if I thought that it was going to be easy, then it probably isn’t the right fit.
Rana Olk (Host): Well, you’re so right. I mean I say it too. Sometimes it feels like I’m – I like the word terrixcitified much better. But if I’m being honest, what I’m usually saying is, “Oh, my God. I’m terrified every day.” But we keep pushing because there is that exciting part of it and I feel like when you’re inspired, when you’re determined to put something out in the world, that when you want to make a change, when you want to make the world better, there is this pull, this compulsion to keep moving even when we’re terrified, almost like you can’t help it. It’s not always comfortable, right?
Allegra Stein: You know, one of the most powerful moments in my life was the decision to join the Peace Corps, which I did, in the years following after I graduated from college. And at the time, I didn’t have a word for it but that was terrixcitifying. I had no idea what it was going to be like ahead of me but I knew I had to do it.
Rana Olk (Host): How was it like? How long were you with the Peace Corps?
Allegra Stein : I was there for 27 months.
Rana Olk (Host) : What’s the greatest lesson you took from that?
Allegra Stein : Oh, just that it’s when we do the things that are most unknown to us that we grow the most. Yeah.
Rana Olk (Host) : So when you look back, I want to know, now that you have this 100 Ideas Project and you’ve been doing the whiteboard sessions and you were coaching for a long time before doing these specific projects; going all the way back, if you were to sow the seed of what you’re doing now was planted, can you see seeds of it going all the way back to the Peace Corps, for example, something you learned in the Peace Corps that has led to having these ideas?
Allegra Stein : Yeah. Definitely.
Rana Olk (Host) : Can you explain?
Allegra Stein : Well, when after college and in my twenties, my life was kind of guided by this principle of just saying yes to big bold things. I studied abroad when I was in college and that gave me a taste of kind of like going somewhere new and seeing what happened. And then I lived in San Diego for a year and that was like a new experience for me. And then joining the Peace Corps was like, “Okay. I don’t know what’s going to happen. Let’s go do it.” When I got back from the Peace Corps, I had decided I wanted to go into teaching and I applied for Teach for America and I thought, “Well, I’ll do it in LA or in Oakland, stay in California,” and I got accepted to New York. So I thought, “Well, here I go again. Let’s just say yes and just go see what happens and discover who I am when I don’t know who I am.” That makes sense?
Rana Olk (Host) : Oh, my gosh. I love it.
Allegra Stein : So I kind of had this stake in the ground of just like, this is what I do. I say yes to ideas. So when I started coaching – or then I taught. I taught for two years in the Bronx and I taught for three years outside of New York City in a high school. When I started coaching, I was like, “Gosh. Is this just going to be another thing that I want to do for a few years?” I was a little nervous about that. And I talked with this woman, I’ll never forget her, saying, “Are you kidding?” Everything you’ve done has given you this experience of what it’s like to kind of move into the unknown which is what coaching really helps people do. It’s a very forward thinking source of support and clarity. What is it you want ahead of you? What direction do you want to be moving in? And so kind of transitioning from me being in the space of doing all this new stuff to being in a position through my training and my work and my experience and my own studies of being able to help other people now do that. I’ve always just been lit up – again, originally, I was working with relocation and then it branched into working around business and then I just suddenly realized, I’m like, I just love ideas. I just love when someone wants to try something new, and I want to be there to help them get started on that and continue along the way if they want that.
Rana Olk (Host) : Well, it makes sense. You are somebody who’s had ideas and bold ideas and acted on them. You are walking your talk. And because you’ve had such amazing experiences by doing that, it makes sense that you would want to encourage others to do the same. All these amazing things happen when you act on your bold ideas.
Allegra Stein : Right.
Rana Olk (Host) : Yeah. I love that. So if somebody comes to you with an idea which is usually when we first come up with it, right, we know the end result we want and sometimes we’re not sure about the how or how we’re going to get there or maybe we don’t even know the exact results, right?
Allegra Stein : Yeah.
Rana Olk (Host) : Where do you start? Do you literally have a whiteboard and just start slapping stuff up there? How do you know where to start, you as the coach?
Allegra Stein : Oh, it’s different for every person. I mean, before we have a whiteboard session, I just talk to people. I mean the first step, if anyone wants a whiteboard session, is curious about coaching, is wondering if it’s a good fit, is that we have a conversation. There’s no “buy now” put it on my website. There is no like, “Just sign up here.” It’s a very high touch personal relationship that I’m building with every client. So we talk. We see if there is a fit. I find out what their idea is, where they’re at with it, where do they think they need to get started? How does it feel? They like me. Do I like them? It’s kind of like a chemistry call because they’re chemistry. I think we can make magic happen here. And then the whiteboard session, the structure that it takes. I mean generally, there is a general structure to it but specifically and what happens within that framework is different for every person. Sometimes someone needs to figure out what the fears are that are holding them back and get coaching around that. Sometimes it’s around, “Well, what exactly are my micro actions that I’m going to take?” It varies with everybody.
Rana Olk (Host) : You mentioned the book is it Big Magic?
Allegra Stein : Uh-huh.
Rana Olk (Host) : By Elizabeth Gilbert? So if somebody out there doesn’t have an idea yet other than I know I want to do something to change the world, I know I want to make a difference, I know I want to make an impact, that’s big, right? These days, everybody – I really do believe that most human beings, they want to make an impact. Would you recommend that they read that book? Is it inspiring in any way?
Allegra Stein : Yeah. I mean I think Big Magic is amazing. I think Big Magic is amazing. Yeah. I mean that’s a beautiful book just to kind of get back in touch with the things that we find inspiring, to start noticing our ideas more. I recommend Morning Pages which is a form of just like morning journaling where you kind of just like brain dump for three pages and really just start to recognize any themes that are coming up. I recommend people look at other things they’re inspired by. Who out there is doing something that you kind of wish you were doing and what does that say – the people we look at and admire usually mirrors ourselves. So the spiel would go, “Why is that interesting to you? What do you like about that?” “Oh, because I’ve always wanted to” – and the next thing you know, there actually is something there. Oftentimes if someone says, “Ah, I don’t have an idea,” I don’t really believe them.
Rana Olk (Host) : I love that insight. I love it. Hey, everybody, listen up. Okay. Oprah calls it what? A Tweetable moment. Okay.
Allegra Stein : Oh, okay.
Rana Olk (Host) : Too long for a tweet but I love that idea of everybody has an idea in them, you just may not be paying attention. Look at who you admire, look at what inspires you. And by paying attention, maybe doing morning pages or maybe reading a book like Big Magic or maybe hiring a coach, hello, can help you dig out what that idea is. But am I right about that?
Allegra Stein : Yeah. And there’s actually another person I want to recommend. His name is Alex Baisley. His magic and his zone of genius is helping people figure out what their thing is.
Rana Olk (Host) : Alex Baisley?
Allegra Stein : Yeah. He’s —
Rana Olk (Host) : Because we’ll include all of this in the show notes, y’all.
Allegra Stein : Yeah. Let me just make sure I have –
Rana Olk (Host) : You can send it to me later. It doesn’t matter.
Allegra Stein : Yeah. His name is Alex Baisley. Whenever comes to me and I’m like, “So what is it you want to do?” And they feel like, “I don’t know what I want to do.” And we talk a little bit. If it’s really like, “I don’t know what I want to do,” I send them to him because his magic is helping people kind of suss out and figure out what that thing is. And then once we have thing, that’s where it’s fun to reconnect with me because then I’m the one who’s like, “Okay. What are we going to do with that thing?”
Rana Olk (Host) : I love that.
Allegra Stein : Yeah. So it was a good – I really appreciate his skill in our partnership because it’s kind of – it bounces off on another really well.
Rana Olk (Host) : So of all the things we talked about today, to me, that’s almost one of the – I mean there’s so much about you again, if we had all the time in the world, I want to ask you so many more questions. But a big takeaway is, listen, you have an idea. If you want to make an impact, you have ideas. You just have to figure out how to pull them out. And if you do have an idea, act on it, right? Before I ask you my last question, Allegra, that I ask everybody, but first, tell listeners out there how they can find out more about you and these whiteboard sessions and 100 ideas?
Allegra Stein : Sure. Yeah. They can go to AllegraStein.com. If they really are like, “Oh, I want this. I’m ready,” and if they want to be part of the 100 Idea Project if they have something they’re ready to kind of explore and get moving on and they’d want to get in on a whiteboard session, they can go to AllegraStein.com/connect where there’s a form where they can set up a time to chat. It’s very low pressure, just like, “Hey, let’s connect just like real people and see what happens and if there’s something here we can look forward with.”
Rana Olk (Host) : And I love your Instagram post. Are you active on Instagram?
Allegra Stein : I am. I am active on Instagram. That link is also on my website. Username is Allegrator; just like alligator about allegrator, A-L-L-E-G-R-A-T-O-R.
Rana Olk (Host) : All right. Well, my last question, Allegra, is for somebody listening today, because we always want to give our listeners one action that they can start taking today in the direction. In this case, it would be of bringing an idea to life. What can they do?
Allegra Stein : I think one of the first steps is to tell people about it. I call it giving it some air. Give your idea some air.
Rana Olk (Host) : What stops people from doing that?
Allegra Stein : All kinds of things; fear; judgment; if I say something, it means I have to do something about it; what is this person going to think; oh, it’s not really possible, I should even say it. But I just liken it to like, no, honor the idea. Whether you choose to do something with it or not is a separate thing but let yourself just say it. You know what I’d love to do? I would love to – oh, my gosh. I have this cool idea. What if they need —
Rana Olk (Host) : Say it to somebody.
Allegra Stein : Just give it some air. Tell it so someone. Call your best friend. Call a parent. Call a sibling. Call a colleague. Write it down on a piece if paper and just be like, “Yeah, there it is.” Because remember, ideas are coming through you. They’re not coming from you. So if something’s come up for you, notice it. Treat it as this special moment and also recognize that saying something or giving it some air again does not mean you then have to do something with it. And I think that’s what gets people in such a bind, especially if it feels like a big idea. It’s like, oh, my gosh. It’s so big. But it’s not like you’re going to start at base camp and end up at the top of the mountain. That’s not what the work is about. The work is around being willing to kind of look at the top of the mountain, be really inspired by it like, “Wow. Wouldn’t it be cool to get up there?” And then just as quickly like turn your gaze back down to your feet, figure out what your first steps are, and start taking them.
Rana Olk (Host) : I love that. Sorry. I just had to bask in it. Allegra, thank you so much. And our listeners, I hope you were inspired by this. I think some of the takeaways are definitely you have an idea and whatever idea you have — I love that last action. Just give it air, as you said, right? You said give it air.
Allegra Stein : Give it some air, yeah.
Rana Olk (Host) : Give it some air, put it out there, be bold, be brave, be courageous. That’s all you have to do, really. That’s it. Just start with that. I won’t even go into the end. So Allegra, thank you so much. I want you all to know that the notes and those links, if you go to our website are going to be up there and you can contact Allegra. She’s really cool. I guarantee it. She’s fun to talk to so have a conversation with her. And thank you, guys, for listening. Allegra, thank you so much for being here. Maybe we’ll have to have you back again at the end of the 100 Ideas Project to see happened and all the –
Allegra Stein : I would love that, definitely.
Rana Olk (Host) : Wouldn’t that be fun? Okay. So we’re following you, sister. Okay.
Allegra Stein : Awesome. Thank you.
Rana Olk (Host) : Thank you. Thanks so much, everybody. Have a great day.